YOU'RE UNIQUE.
YOU'RE UNIQUE.
MKTG. isn’t one size fits all. While I offer packages below to help you, keep in mind customization to a package is always an option. These packages are built to help you save time and money, not waste it. We will talk about it on our Complimentary Consultation Call.
Packages
SAND.
Includes:
Complimentary Consultation Call
Social Media Page Audit
Content Calendar
6-8 total posts per week
No paid ads
SEA.
Includes:
Complimentary Consultation Call
Social Media Page Audit
Content Calendar
10-12 total posts per week
1 paid ads per month
Metrics Analyzed and Optimized
Monthly Analytics Report Done For You
SUNSHINE.
Includes:
Complimentary Consultation Call
Social Media Page Audit
Content Calendar
Post frequency aligning with your content calendar + audit needs
2 paid ads per month
Metrics Analyzed and Optimized
Monthly Analytics Report Done For You
CONTENT CREATION MKTG.
Content creation involves transforming your existing pictures, videos, and ideas into engaging posts for your social media platforms. This is an easy step toward outsourcing your marketing. While I take care of content creation, you retain control over how, when, and where the content is posted.
Visit my portfolio to see a variety of my work.
Dentist Barbie, for example, is a content piece I created for a dentistry during the release of the Barbie movie. The second slide has facts about the Dentist Barbie as well as facts about dentistry in 1997. A great example of staying on top of the trends while aligning with branding.
This post had 63% more engagement than other posts that month.
SOCIAL MEDIA MKTG.
Social Media Marketing (SMM) is the strategic management of your business’s organic presence across platforms like Instagram, Facebook, LinkedIn, Pinterest, X (formerly Twitter), and TikTok. It’s a comprehensive process that involves much more than simply posting updates.
Effective SMM begins with a deep understanding of your brand and audience, followed by strategy that aligns with your business goals. This strategy encompasses content creation, which includes crafting compelling posts, engaging visuals, and videos tailored to each platform.
But it doesn't stop there. SMM also involves the execution of these strategies, ensuring that your content is posted at optimal times for maximum engagement. It requires constant monitoring and analyzing of metrics to refine your approach, improve engagement, and drive growth.
Learn more about Social Media Strategy.
PAID AD MKTG.
Paid Ad marketing is any campaign where you pay the platform to promote your content, allowing your business to reach a broader audience and achieve specific marketing goals.
Platforms like the Meta Business Suite, LinkedIn Ads, and TikTok Ads are some of the most effective mediums for paid advertising. Navigating the complexities of paid ad marketing can be daunting, with numerous options, settings, and strategies to consider. This is where my expertise comes in.
Managing a successful paid ad campaign involves multiple steps. It begins with in-depth research to understand your target audience and objectives. Next, an attention grabbing ad graphic and engaging caption must be created to capture interest and prompt action. The implementation phase requires setup and scheduling to ensure your ads are seen by the right people at the right times.
Continuous monitoring and analysis are crucial to track performance and make data-driven adjustments for optimization. For example, in a recent Facebook ad campaign, I designed the ad graphic, crafted the caption, handled the implementation, and meticulously tracked analytics to optimize performance. We allocated $20 per day over 17 days in Mechanicsville, VA. The campaign resulted in 26,120 reach and generated 542 link clicks, demonstrating the power of a well-executed paid ad strategy.
